In today's rapidly evolving digital landscape, technology leaders are under increasing pressure to align their strategies with both sustainability goals and business value. This session, featuring industry luminaries Kim Jenkins and Ralph Loura, will delve into the intersection of sustainability in technology and the critical cost/value conversations that technology leaders must navigate with their business counterparts.

Kim and Ralph will explore how sustainable practices in IT are not just environmentally and socially responsible but also economically savvy. They will discuss how aligning IT sustainability initiatives with Technology Business Management (TBM) principles can drive significant value, enhance operational efficiency, and support long-term business objectives.

This session will provide actionable insights on how to communicate the value of sustainability initiatives to stakeholders, demonstrate ROI, and integrate sustainability into the core fabric of IT strategy. Attendees will leave with a deeper understanding of why SustainableIT isn't just the right thing to do—it's the smart, high-value choice that aligns directly with modern business imperatives.